Bilingual keyword research for Montreal businesses that already published and saw nothing
We map every piece of content to a real search query, a business goal, and a stage in the buyer journey — so your content budget compounds into rankings and revenue.
Why this usually goes wrong
You’ve published dozens of blog posts, but traffic barely moves. Most content teams write about what’s interesting instead of what searchers are actually typing into Google — and with buying intent behind it.
How we fix it
We build content strategies around topic clusters and search intent, mapping pillar pages to supporting content so your site builds topical authority instead of publishing disconnected posts.
Deliverables in every engagement
Every project is scoped for your business, but these are the core components of the service.
Keyword & intent research
High-intent, mid-funnel, and long-tail keyword mapping tied to your actual services.
Topic cluster architecture
Pillar and supporting page structures designed to build topical authority.
Content briefs
Writer-ready briefs with target keywords, headings, competitor gaps, and internal links.
Editorial calendar
A realistic, prioritized publishing schedule tied to business seasonality.
Content refresh program
Systematic updates to aging content that’s losing rankings.
How the engagement runs
- 01
Keyword & competitor research
We identify content gaps against sites already ranking for your target terms.
- 02
Cluster mapping
We architect pillar and supporting pages around core business topics.
- 03
Brief & production support
We deliver briefs to your writers or provide our own content production.
- 04
Performance review & refresh
Quarterly reviews identify what to update, consolidate, or retire.
Content Strategy FAQs
Other ways we help you grow
SEO Audits
If Search Console shows impressions around page 8–10, you do not need a national “SEO audits” campaign. You need a crawl of YOUR site, a short fix list, and pages aimed at questions people in Quebec actually type.
Local SEO
We optimize your Google Business Profile, citations, and local content so you rank in the map pack for the searches that actually convert — "near me," neighborhood, and city-level queries.
Technical SEO
Great content can’t outrank a site Google can’t crawl efficiently or a page that loads too slowly. We fix the technical foundation so every other SEO investment actually compounds.
IT Consulting
From hosting and security to systems that actually support your SEO and marketing stack, we provide the IT foundation growing businesses need without an in-house team.
Google Ads
We write the strategy, structure the account, and measure calls and quotes — not vanity clicks. Pair paid search with SEO so you are not renting all of your demand.
Ready to get started with content strategy?
Book a free discovery call. We'll tell you honestly whether this service is the right fit before you spend a dollar.