Toiture KSC
A French-first roofing site for KSC Construction covering asphalt shingles, torch-applied elastomeric membrane, repairs, and 24/7 emergency response across the Island, West Island, Laval, and the South Shore.
Where things stood before 514IT
Residential and commercial roofing in Greater Montreal is searched in French, under time pressure, and with licence and warranty as trust filters. A generic bilingual brochure would lose emergency calls and commercial membrane work to contractors who already own those queries locally.
What we actually did
French-first service structure
Organized the site around bardeaux, membrane élastomère torchée, réparation/étanchéité, and 24/7 urgence — matching how Montreal homeowners and building managers actually search.
Territory pages
Built coverage for Île de Montréal, Ouest-de-l’Île, Laval, Longueuil, and the South Shore so local queries have a relevant page, not a single city name in the footer.
Trust and conversion
Surface RBQ licensing, 10-year installation warranty, recent projects, and a free on-site quote form so visitors can request a soumission without hunting for a phone number.
What the client said
People call us for leaks at night and for full membrane jobs on commercial buildings. The site has to speak to both, in French, and make it obvious we are licensed and local.
Other case studies
Toronto Rust Repair
A GTA rust-repair lead funnel with service pages, educational guides, and a photo-enabled quote form — built so drivers can compare local pros instead of guessing at shops.
Grassmasters MTL
A conversion-focused site for premium sod installation, removal, and landscaping across Greater Montreal — before/after proof, a clear process, and a free-estimate path that matches a seasonal booking calendar.
Islas Restoration
A Markham auto-body site positioned on cut-and-weld rust restoration — not bondo over corrosion — with service pages, a photo-documented process, and coverage across Markham, Thornhill, and the GTA.
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